Services> Tracking Research

Do you need to measure brand and category purchase patterns? Do you need to assess perceptions on key brand or category dimensions, and profile customer/prospect demographics?

Let Market Trace measure change over time and in intervals that are meaningful to you and that are in sync with your marketing initiatives.

Case study

A large supermarket chain wished to track its position relative to the competition in six east coast markets. It also wished to profile its customers and understand how they might differ from key competitive customers. Finally, it wished to understand how a new advertising campaign affected awareness of the supermarket brand and intent to purchase/switch.

Market Trace prepared a tracking research program which addressed these key issues and provided crucial insights into the differences in the supermarket brands and into the effectiveness of the advertising campaign.