Resources> Partners

Market Trace values the following partners and recommends them when working with clients.

Qualitative Research Specialists - The Insight Group

The Insight Group is a strategic planning and marketing research firm, specializing in qualitative research, that is dedicated to helping companies discover consumer insights that will help them to differentiate their product, service or brand. The company believes that:

• Today's consumers have developed a tolerance for marketing
• They often whip off answers they think we want to hear
• They politely play along in focus groups

Therefore, Insight Group's challenge is to uncover the real meaning of what consumers say —and what they mean. To discover what is behind their glib answers—to discover real feelings, real attitudes and real beliefs. More information is available at www.insgrp.com.

Research Software Specialists - The Analytical Group

The Analytical Group, Inc., is a consolidation of three companies: Analytical Computer Service, Analytical Computer Software and Innovative Query. Since 1970 the company has been serving the research community with its unique combination of business integrity and technological excellence. We offer the industry’s most advanced interviewing and crosstabulation software, two outstanding phone survey centers and a full range of tabulation, scanning and statistical services. For more information, go to www.analyticalgroup.com.

Marketing Communications Specialists - Radar Marketing

Radar Marketing is a strategic, hands-on marketing services company focused on providing outsourced business materials and messaging. Founded in 2000, Radar Marketing stands apart from many other agencies, thanks to a powerful melding of superior content and design.

Based in the Boston area, Radar's principals bring years of content, marketing and design experience into the company, primarily with leading New England high tech, publishing and creative agencies. The maintains a reserve of talented copywriters, producers and designers—many of whom it has worked with directly over the past 10 years—that it uses as needed for certain electronic and print projects. More information is available at www.radarmarketing.biz.