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Market Trace Philosophy
Bill Buckely, Market-Trace
Market research must be based upon exacting standards and requirements—and not the latest fad, hastily-prepared report or industry trend.

 
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Customer Satisfaction
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How satisfied are your clients with your service? We can undertake a comprehensive study of your service and how it meets your customers' needs.

 
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Brand and Image
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What are you known for and how steep a hill do you have to climb to achieve the market penetration that you desire? Market Trace can help you find out.

 
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Company > Management

Market Trace is made up of skilled and experienced leaders in the market research community. They include:

Bill Buckley, Founder and President
The founder and president of Market Trace, Bill has over 20 years of business experience in marketing, market research and sales. His extensive management experience as a research vendor includes senior-level work with custom research firms in both the U.S. and Europe. He has conducted consumer and business-to-business research for major international companies, including The Polaroid Corporation, The Gillette Company, Clorox, Philips and Reebok International.

email: billbuckley@market-trace.com


Paul Pinella, Vice President, Business Development
Paul is a marketing veteran, content specialist and media executive fluent in online, print and radio communications. Formerly vice president of content at Boston-based edu.com, Paul was also managing editor of Datamation magazine, VP/editor-in-chief and account director at Redgate Communications (acquired by AOL) and marketing director at NewsEdge Corporation, a leading purveyor of electronic news. He is widely published in many online and print publications.

email: paulpinella@market-trace.com  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


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