Services> Concept & Product Test

What characteristics should your new product have? What sort of product is desired by key category target groups? How unique and credible is this concept/product to the target audience? How persuasive is the concept?

We will focus on the specific concept/product issues to spotlight and clarify audience attitudes.

Case study

A company in the photography industry wished to assess consumer understanding of and attitudes toward the production of digital photography photo albums using the Internet as part of the delivery mechanism.

Market Trace crafted a research program to continually monitor consumer reaction to the process and to the end product. This enabled the client to make on-going adjustments and measure consumer reaction to them, thus evaluating the effectiveness of the changes made in the process.