Resources> Associations

Market Trace recommends the following research industry sites as useful information sources.

American Marketing Association

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. For more information, go to www.marketingpower.com.

Marketing Research Association

The MRA promotes excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. To protect the marketing research environment, it will act as an advocate with appropriate government entities, other associations, and the public. Since 1954, the MRA grown to encompass companies and professionals in all segments of marketing and opinion research, including data collectors, full service research companies, users of research and those who provide related services. More information is available at www.mra-net.org.

Quirk's Marketing Research Review

For 15 years Quirk's Marketing Research Review has been providing practical applications in
marketing research. Its mission is to be the marketing research information source. Before starting Quirk's Marketing Research Review in 1986, Tom Quirk worked in the marketing research field for more than 20 years, including stints on both the client side (as director of Research for Miller Publishing Co., Minneapolis) and the provider side (he started Miller Research in Minneapolis in 1969 and Rockwood Research in St. Paul in 1983). More information is found at www.quirks.com.